Ain't that super..

What's your favorite part of the Super Bowl? Is it the guacamole? The Bud Light commercials? The squares to bet on? The inevitable hungover Monday? The final push for an exciting day of football? Certainly not mine. I like the media craze surrounded the event.

From a PR background, I am partial to the existence behind the scenes of the game. The billion dollar advertising circus that forces the Super Bowl to be the biggest, most watched sporting event of the entire year.

Fun Facts

• 125+ million people watch the Super Bowl.
• Super Bowl is the leading party day, beating out even New Year's Eve.
• The average number of guests at any given Super Bowl party: 17.
• $55 million will be spent on food for game day parties.
• 10 million man-hours will be spent preparing Super Bowl Party food.
• Super Bowl Sunday is the second leading food consumption day, next to Thanksgiving

It's the inevitable. So, your team isn't in it? Can't stand to watch the Shittsburg Steelers win another? Me neither. As much I we want to naysay, we can't wait to watch. But it's not our fault. We're forced to be attracted to the game, and more impressively, the events surrounding it. This year, as you're watching Big Ben somehow escape a wrap-tackle from Defensive POY runner-up Clay Matthews, take a second to appreciate the effort.